Website Traffic Generation - How to Combine Free and Paid Methods

July 08, 2021

The entire web (in both terms of selling and searching) can generally be divided into two primary areas: social and search. The strategies that you use to gain website traffic from them can easily be summed up as organic vs paid search. This post is going to describe what social and search are all about, and then how you can approach website traffic generation with an eye towards making money with them. With these tips, you'll have all the tools in a single box to help you make the most profit possible.

You must understand the differences between paid search engines and organic search engines, which Google owns both. When people go looking for products on the web, they usually don't like to have to pay for it. Paid search engines usually sell advertising space, so they make their money off of advertisers (or their Google AdWords accounts).

One of the most effective ways to improve website traffic generation is through social media marketing. You've probably heard of Twitter, Facebook, LinkedIn, etc. Basically, these are online companies or pages that allow businesses to communicate with each other. They're a great place to talk about what's going on with your business, talk with your customers, and generally meet new people. I've found that a lot of my traffic comes from social media marketing, and I'm not surprised at all.

Another way that you can increase your website traffic generation is by leveraging both paid and free methods of getting visitors to your site. It's very difficult to separate the two, which is why so many people struggle with search engine optimization and traffic. A lot of SEO companies think that if you just pay for the traffic you're going to be successful, but the truth is, you have to combine SEO with free methods of generating traffic in order to be successful.

The best way to combine paid and free traffic generating traffic generation techniques is to become an affiliate marketer. An affiliate marketer is someone who sells products or services for someone else, but they are not the person who actually delivers the product or services themselves. As you probably know, most of the affiliate marketing programs are free to join, so all you have to do is send your list of subscribers over to the merchant's site and they'll do the rest.

The problem with this strategy is that it doesn't create one source of direct traffic. When you're just sending your list over to a merchant and hoping they'll take care of them, you're going to see very little results. But when you're actually sending your subscribers to an affiliate program that is giving them a commission for helping to send them to the merchant's site, you'll see results very quickly. What you have to do is put together a system that involves getting your subscribers to visit a page where they can sign up for information about whatever it is that you're offering on your website or in your affiliate program. If you can get your subscribers to sign up for your mailing list, then you have achieved the traffic that is generated by referral traffic, rather than by the search engines. This type of traffic will generate more sales for you because the search engines won't recognize it as being from a different source, and they will instead attribute the sale to your subscribers.

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Website Traffic Generation - How to Combine Free and Paid Methods

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